Job Description Quite simply, RBS Insurance is the largest personal lines insurer in the UK- We sell and underwrite personal and business insurance over the telephone and internet, as well as through independent brokers and partnerships- Our wide range of businesses, including household names like Direct Line and Churchill, have helped us become the nation's largest motor insurer, and the number one for household insurance- Meanwhile, our international division also sells general insurance in Europe-
Developing an effective online advertising campaign can be one of the biggest challenges that any company goes through therefore our requirement for a Pay Per Click Manager (PPC Manager) is vital in supporting the expansion plans within our business- Our PPC Manager is essential in optimising the performance of paid search marketing across the brand and product portfolio to deliver, if not exceed, the agreed volume and efficiency targets- Are you currently considering moving from agency into client side? Are you looking for a PPC Manager role with a difference?
Requirements
You will be leading a team therefore the successful individual will need to possess 'Teacher' levels of knowledge of the Pay Per Click (PPC) model and account optimisation
General knowledge of the Digital Marketing disciplines
Experience of working in the Natural Search and Affiliate space
Knowledge and experience of KPI reporting and understanding complex data relationships
Responsibilities
Work with the Paid Search agency to implement the cross-brand/product portfolio strategy delivering incremental value throughout the campaign life-cycle achieving the forecast performance levels-
You will be the main interface with the agency and will be responsible for maintaining relations-
You will be responsible for setting the PPC strategy and ensuring that it remains effective-
You will communicate the PPC strategy to the agency and work closely with them to ensure that it is being delivered via campaigns-
Continued optimisation of the accounts by implementing on-site and off-site testing and development cycles-
Manage the cross-brand/product budgets to optimise spend and improve efficiencies-
Produce ad-hoc reporting from the analytics package for deep-dive queries and hypothesis creation-
Production and interpretation of weekly reporting translating the nuances of the paid search discipline into meaningful insight for the wider business-
You will be responsible for developing and managing a team-
If you are interested in this vacancy, please apply using the buttons below.
