Job Description
The Marketing Consultant within the Green Flag marketing team is responsible for making sure that media activity & creative gets implemented on time, to budget and drives the required volumes of quotes, sales and ROI- They are also responsible for all internal comms and supporting the Marketing Manager with Brand positioning development and offer development- This individual works with the Green Flag marketing manager to make this happen, with a budget of up to £9-6m in 2011-
Requirements
Broad media exposure is essential including digital and TV buying and creative development- Self starter able to not only deal with the detail but also able to think more strategically around how things could and should be different and where the acquisition activity for specific media lines under their control could be improved-
Responsibilities
Delivery of product quotes and sales targets- Improvement in overall efficiency levels- Successful management of budgets across response activity- Work with key internal & external stakeholders e-g- Rescue business team, underwriting, compliance, finance, media and creative agencies-
The Individual
Achieving excellence-2; Influencing-2; Inspiring-2; Communicating-2; Building understanding and trust-; Developing people-1; Collaborating for success-2; Gathering Information-2; Understanding issues-2; Finding solutions-2
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