Job Description
To support Head of Research in driving and delivering a consumer research programme focused on supporting key strategic aims of the business which and delivers consumer focused actionable research-based insight to the business for all brands, channels and products-
Requirements
Agency and ideally client side research experience, with experience managing research programmes and using agencies as extended resource- Significant experience of qualitative and quantitative research techniques and knowledge of new non traditional research techniques- Excellent communications and presentation skills, with the ability to manage stakeholders of all levels and the skill to turn the current research team into a centre of customer knowledge-
Responsibilities
Deliver increased value to the business by enhancing the research process - pre and post research - ensuring research is focused in line with agreed business objectives, themes are joined up and information is cascaded across the matrix organisation- Ensure all output from research is actionable and understand/quantify benefits to the business- Supporting specific business insight projects through the delivery of primary and secondary research projects from initial brief to presentation of results within agreed SLAs- Developing strong relationships with agencies maximising efficiencies and create an environment in which agencies can add additional value by bringing new thought, related worlds consumer insight, challenging alternatives and supplement our limited resource- Continually seek out and trying innovative research techniques that enhance our knowledge of the customer and challenge traditional ways of conducting research- Delivering increased value to key Marketing Stakeholders through continual improvement of Brand Tracking on a monthly and quarterly basis-
The Individual
Achieving Excellence 2, Influencing 2, Communicating 3, Inspiring 2, Building Understanding and trust 2, Developing people, Collaborating for success 2, Gathering information 3, Understanding Issues, 3, finding solutions 3
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